How We Work
Apartment Turnover
Our turnover process starts from the time a resident gives
notice. After a resident gives notice our staff arranges
to evaluate the apartment condition. At this time our staff
inspects the apartment to determine what turnover maintenance
will be required upon vacancy. This extra time allows our
staff to request purchase orders, schedule necessary repairs
and coordinate vendor services. Our expectation is that
apartments be rent ready 3 days after vacancy.
Screening Process
Our screening process begins with the initial contact.
If contact is made via a telephone call our staff attempts
to qualify the prospective resident. This requires that
our staff ask qualifying questions, listen to the prospective
residents needs and lastly schedule an on-site visit to
the community. Upon completion of the community visit a
qualified prospective resident will be encouraged to complete
an application while at the community.
Once the prospective resident has completed the application,
it is submitted to one of three screening companies that
we use. All applicants are screened in the following areas;
income, employment history, rental history, credit history
and criminal history. The screening company makes a recommendation
based on screening criteria. If an applicant is not approved
by the screening company, our staff may request review by
a property supervisor. Only after approval by the property
supervisor can the rental recommendation given by the screening
company be over-ruled and the application approved.
Each screening company has on-line capabilities and our
staff is able to review results at any time via a computer.
The process is such that if our staff indicates that they
have a solid prospective resident that they would like pre-approved,
we have the capability to pre-approve based on credit results.
This is a nice benefit in that it speeds up the process
and allows the prospective resident to stop looking and
start planning their move to our community.
Maintenance Requests
Maintenance requests are completed by the resident and
submitted to our on-site staff for repair and our scheduling.
At most communities we have an on-site maintenance person
who is responsible for day-to-day minor repairs. These items
are addressed and resolved in a timely manner.
If a maintenance request requires off-site services, our
on-site staff faxes a copy of the maintenance request to
our corporate office for review. The property supervisor
for that community reviews the request and gives direction
on how to proceed. At this point a vendor may be scheduled
or our maintenance department may be scheduled. Due to habitability
issues our maintenance department handles all appliance
repairs.
If a maintenance request requires outside service a purchase
order is issued not to exceed a recommended amount. The
on-site staff contacts the vendor and schedules service.
The on-site staff is responsible for performing service
inspections after each repair. They are also responsible
for following up with the resident to insure resident satisfaction.
Budgets
For first year projects budgets are developed and created
after enough raw data has been collected to make an educated
guess regarding monthly income and expenses. It takes generally
3-4 months of data collection before a budget can be created.
This time allows the budgeter to see patterns in income
and expenses and to prepare a budget based on that data.
For seasoned projects, budgets are developed based on the
preceding year's data. Income adjustments are made to reflect
changes in the rental market and expense adjustments are
based on changes in utilities, taxes, insurance and wage
rates.
Owner Draws
Owner distributions can be set up as recurring payables
as often or as infrequent as desired by the participating
owner(s). The amount is considered when developing the annual
budget.
All Inclusive Fees
Management fees cover the cost of property management.
The management fee is based on a percentage of generated
monthly income and will fluctuate from month to month. In
addition to the management fee there are other fees for
banking and office services. Banking fees include charges
for check printing, maintaining various banking accounts,
etc. Office fees include charges for mailing, postage, photocopies,
faxing, etc. All fees are calculated and billed on a monthly
basis.
Advertising
Creating interest in a community used to be as easy as
putting an ad in the newspaper or putting a sign up. Although
these methods still work there are other excellent options
available. The target market for each community has a lot
to do with which method of advertising works best for one
particular type of apartment.
Referrals and property signs give good exposure to renters
in the local area, whereas newspapers and Internet ads have
the ability to reach people who may be relocating from outside
the area. We market our communities using a variety of methods.
Below is a brief description of the pros and cons of using
each particular method.
• Community bulletin boards can be inexpensive but
reach a narrow market.
• Direct mailings are inexpensive but have a low response
rate.
• Flyers allow for more details about your community
but have limited distribution.
• Internet is easy to use but it is difficult to track
and measure the effectiveness.
• Local employers generate qualified prospects but
this can be a limited market.
• Newspapers are widely used by prospective renters
and have the ability to reach a broad range of people, but
can be costly.
• Property signs are very effective and inexpensive
but again reach a narrow market of prospective renters.
• Rental publications and magazines are widely used
by prospective renters but can be costly for small properties.
• Referrals are the most credible source of advertising.
They are often the most effective and least expensive method
for finding prospective residents.
Our marketing methods are not limited to those listed above
and our goal is to continually change the marketing strategies
for maximized effectiveness.
On-site Manager
Resident managers are responsible for the day-to-day operation
of the business. This includes; leasing, leasing enforcement,
bookkeeping rents and petty cash, coordinating repairs,
resolving tenant issues, and court appearance as needed.
This averages out to about 37 hours per month for a community
with 30 units.
The following responsibilities are paid in addition to
the management service; cleaning, painting, maintenance,
landscape and pool care. The hours to provide these services
average out to 1 part time person on a monthly basis.
Ideal Manager
(Single/Couple)
The ideal manager on a property of 30 units or less is
a couple who can provide management and maintenance services
under one roof. In a community where the population may
be of one ethnic group it is an advantage to have an on-site
staff member that is fluent in the language. This allows
for better communication between the management team and
the resident needs.
In smaller communities we have employed satellite managers,
which manage the community from off site. Depending on the
needs of the community, this can be a very cost effective
means of managing a smaller community.
Performance Reports
Property owners receive a multi-page monthly statement,
including an income statement, an expense statement, and
a comprehensive monthly report. The monthly report shows
all income and expenses for the month and also year-to-date.
Figures are shown in both dollar amounts and percentages.
Property owner checks are mailed on the 15th of each month.
Computer generated statements are mailed by the 20th of
each month. An annual end-of-year accounting is provided
to each property owner for tax reporting. Property owners
should check with their accountant to verify the tax advantages
when owning rental property. Copies of all work orders and
records of receipts are retained in our property files.
Specials/Concessions
Specials and concessions are used to fill vacant units
promptly. they should not be used to keep rents artificially
high. If a complex has a high vacancy rate (over 5%), the
cause needs to be determined and remedied. Then temporary
use of "specials" can be used to fill the vacant
units.
Keeping Full
The key to keeping full is knowing what your tenants want
and making sure they get it. Offering a quality rental experience
at a reasonable price will result in lower turnover. By
treating residents with personal attention and courtesy
you will retain good residents and have a lower turnover
rate. Residents want timely effective communication, professional
maintenance of the interior and common areas, respect for
their privacy, fair and consistent policies and rules, as
well as enforcement of them and reasonable rent in relation
to what they are getting.
Communication with Owner
Communication with the owner is primarily via the monthly
reports provided to the owner. All the staff is available
for consultation with the owners at any time by telephone
or an in person consultation may be scheduled at any time.
Limits on Additional Spending
Limits on additional spending are addressed in the Management
Agreement and the amounts are mutually agreed to between
Canyon Property Management, LLC and the owner at the signing.
Service Retainer
There is no initial service retainer. As provided in our
Management Agreement, security deposits are distributed
through proceeds and held by the owner. We do require a
minimum amount be held in a reserve account for unanticipated
emergencies. For a 30 unit community this amount is equal
to $1000.
Tenant Care of Premises
There is no way to insure that residents are clean. However,
there are ways to keep on top of a resident’s cleanliness.
We use available tools and resources when trying determining
the cleanliness of a prospective or existing resident. The
screening process provides valuable information regarding
previous rental history. A resident manager can usually
get additional information form a previous landlord if they
ask the right questions. Was their security deposit refunded?
Were there any damages? Was the apartment left in good condition?
In order to make an informed decision regarding a prospective
resident the resident manager is expected to gather as much
information as possible.
During the move in process it is required that the resident
manager lay the ground rules. The resident manager will
review documented rules and regulations including allowable
patio and common area items with the prospective resident
prior to move in. It is important to set standards and expectations
regarding care of premises before a resident takes possession.
All residents are required to acknowledge and agree to abide
by the rules by signing a copy of the rules and regulations.
This information is kept in the original tenant file at
the corporate office and a copy is kept on site.
Lastly, periodic maintenance inspections provide an opportunity
to gain access to each unit 2 times a year. As a rule, inspections
are held in July and January. Inspections are used to check
for needed maintenance repairs including plumbing, electrical,
etc. and to facilitate mandatory smoke detector checks.
If at any time during the tenancy it is found that a tenant
is not caring for the premises as described in the rental
agreement a "for cause" notice may be issued.
Lease Up Strategy
One of the first steps to developing a marketing or lease
up strategy is to identify the target market. A target market
consists of the most likely rental prospects who will find
that your community meets their needs. The marketability
of a community is determined by the benefits of location,
size and amenities. Understanding what prospective renters
stand to gain from each community is another way to market
your community. A prospective resident may consider a community
based on what’s in it for them. By stepping into the
shoes of a prospective resident we are better equipped to
identify what benefits our community has to offer and in
turn “sell” our community and service.